Sparrow Travel Media was founded because one passionate person, Christina Lenkowski, felt that lesser-known and smaller travel entities weren’t getting the media coverage they deserved.
Growing up in Oregon’s Willamette Valley before it was world-famous for Pinot Noir, Christina saw her mother (and many others) work very hard to bring the area to the forefront of travelers’ minds. Raised on “support local” values and a hard work ethic, Christina found herself bit by the tourism bug and ready to work in the industry after college.
Over a decade later, Christina has worked for numerous agencies across the country, promoting tourism for the likes of Travel Oregon, Visit Idaho, Willamette Valley Visitors Association, Southwest Idaho Travel Association, Idaho Wine Commission, Oregon Farm Loops, Destination Caldwell, Nampa Chamber of Commerce, and numerous wineries, among others.
In that time, Christina has developed a passion for helping entities learn how to do their own effective media relations, and had grown frustrated at the fact that working with an agency was unattainable for so many locations, events and attractions. She set out to develop an affordable tool that all size companies could take advantage of; something that would really help them see a difference in coverage for a minimal cost investment that saved them tons of time.
After lots of research and input from tourism professionals, Sparrow Travel Media was born.
In her down time, Christina likes to travel (big surprise!), get sucked into TV dramas, cook and can, drink wine with friends and hang out with her daughter, husband and multiple pets. She is based in Boise, Idaho.