Why, as destination marketers, would we EVER delegate our marketing or PR to a company/person that doesn’t live in our area? This isn’t a product you can just send someone…
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We all love the thought of having interns, but is it the best strategy for media purposes?
Ah, interns. A true “glass half full” situation for almost any tourism organization – on the plus side, you bring some youthful energy into the office, and an enthusiasm to…
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Paid Online Leads: What are they and why do they matter?
One section on my website that members have access to is called Paid Online Leads (POL), and I always gets a question or two about it. What does that mean? How can…
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Why press releases are passé (and how to adjust)
It used to be that the term “PR” could really apply to two things; public relations or press releases. In fact, just a short while ago, the two were pretty…
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