Fact: Members of the media are sometimes getting over 200 PR-related pitches throughout the day. And while the bulk of those emails are generic or simply contain a press release…
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3 Myths about doing destination media pitching
A lot of times when I speak at conferences – no matter the place – I get asked several variations of the same question: “I understand the importance of media…
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3 Reasons why media pitching should be a top priority at your destination
You’re busy. Here at Sparrow Travel Media our staff has worked with and for destinations for years, and we know that destination staff is desperately trying to stay atop ever-shifting…
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Can someone else ever really market your destination like you can?
Why, as destination marketers, would we EVER delegate our marketing or PR to a company/person that doesn’t live in our area? This isn’t a product you can just send someone…
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We all love the thought of having interns, but is it the best strategy for media purposes?
Ah, interns. A true “glass half full” situation for almost any tourism organization – on the plus side, you bring some youthful energy into the office, and an enthusiasm to…
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