A lot of times when I speak at conferences – no matter the place – I get asked several variations of the same question: “I understand the importance of media…
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3 Reasons why media pitching should be a top priority at your destination
You’re busy. Here at Sparrow Travel Media our staff has worked with and for destinations for years, and we know that destination staff is desperately trying to stay atop ever-shifting…
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Can someone else ever really market your destination like you can?
Why, as destination marketers, would we EVER delegate our marketing or PR to a company/person that doesn’t live in our area? This isn’t a product you can just send someone…
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We all love the thought of having interns, but is it the best strategy for media purposes?
Ah, interns. A true “glass half full” situation for almost any tourism organization – on the plus side, you bring some youthful energy into the office, and an enthusiasm to…
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Paid Online Leads: What are they and why do they matter?
One section on my website that members have access to is called Paid Online Leads (POL), and I always gets a question or two about it. What does that mean? How can…
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