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Blog

We all love the thought of having interns, but is it the best strategy for media purposes?

1/09/18

Ah, interns. A true “glass half full” situation for almost any tourism organization – on the plus side, you bring some youthful energy into the office, and an enthusiasm to…

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Paid Online Leads: What are they and why do they matter?

11/12/17

One section on my website that members have access to is called Paid Online Leads (POL), and I always gets a question or two about it. What does that mean? How can…

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Why press releases are passé (and how to adjust)

10/13/17

It used to be that the term “PR” could really apply to two things; public relations or press releases. In fact, just a short while ago, the two were pretty…

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Recent Posts

  • 6 Myths Destination Marketers Have About Chatbots

    June 13, 2019
    At Sparrow, we are always looking for innovative – and …
  • Our super-simple rule for killer pitches

    March 26, 2019
    Fact: Members of the media are sometimes getting over 200 …
  • 3 Myths about doing destination media pitching

    March 19, 2019
    A lot of times when I speak at conferences – …
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